Cherie Cosmetics - 1822 Words

Cherie Cosmetics Case Analysis I. Statement of the Problem How can Cherie Cosmetics improve the operations and marketing of the Elegante division? How can the communications between the operations department and Elegante division be improved for better coordination? II. Areas of Consideration Cherie Cosmetics is a wholly-owned subsidiary of the International Cherie Company of New York. The company is directed by Ralph Nolk and has four distinctive product lines each headed by a general manager. Heather King is the general manager of the Elegante Division in Toronto, Canada. Bob Shaw is the Vice President of Operations. Dennis Green, the purchasing manager of operations, is Heather King’s main contact. [pic]†¦show more content†¦Heather King doesn’t have any resources that the operations department needs, thus she doesn’t have any power to direct their actions. Heather King is making demands to Dennis Green and Sandra Mirano, but she is not their superior and they are not in the same department. Dennis Green and Sandra Mirano’s manager is Bob Shaw. An employee should only have one manager. Dennis Green’s behavior of verbally attacking Heather King is inappropriate and unprofessional given that Heather King has a higher rank, but his behavior is understandable. He may have just been acting out of frustration from having to deal with different managers. As the purchasing manager, he does have a need to feel in control of his responsibilities. Heather King had reasons to bypass Dennis Green, but by doing so, she became a threat to his territory. When people feel threatened, they can become hostile and angry. III. Alternatives and Evaluation of Alternatives Alternative 1: Heather King can bring up the issue to Ralph Nolk. As the Managing Director superior to Bob Shaw, Ralph Nolk has the formal power to influence the operations department to coordinate with Heather King. Ralph Nolk has the resources that the operations department needs, thus he has power over their actions. Ralph Nolk may decide to use his formal power to motivate and provide theShow MoreRelatedCherie Cosmetics Case1124 Words   |  5 PagesAna Patricia B. Basa Cherie Cosmetics Limited Elegante Division Problem Statement What should Heather King do in order to address the problem on launching the new product for the Elegante Division as well as address the communication problem in the company? Objectives: 1. To be able to improve production of the new product being launched by Cherie Cosmetics. 2. To be able to address the communication problem in the company. 3. 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